The mall watch brand of the early 00’s' wanted to reach a new generation with their redesigned accessories. So we decided to make a statement: You were made for this. And Fossil was made to be right there with you.
This brand ‘relaunch’ was a global campaign, translated into eight different languages in over a dozen markets. Headlines were engineered to regionally resonate and give a sense of ‘nostalgia now’ to consumers everywhere.
Oh, and we did product videos that had to tell a story, but also talk about the product, but also be translatable into a ton of languages.
AGENCY: Mekanism
GCD: Kara Coyle
ACD: Kelsey Miller, Tori Mortenson
Art Director: Harding Coughter
Copywriter: Alekzia Hosein