The first annual National College Football Championship was between a team with a Duck mascot and a team from The Duck Brand’s hometown. We clearly had to do something. And what we did was a Live Taping of the game.
Recognition: AIGA PGH365 Exhibition, Gold Addy, AdWeek
Validation: Beating ESPN’s social channels to 80% of the live updates
CCO: Rob Schapiro
CD: Dan Magdich & Anthony Monahan
ART DIRECTOR: Richard Wilson
BLIMP MAKER: Me